Comparative Commentary essays

Comparative Commentary essays The theme in both texts is similar; they both discuss the problem of pollution. However, the texts positions regarding this theme are very different and so is the way they are expressed. The first text is an advertisement and therefore its purpose is to try to persuade us to Keep America Beautiful. It expresses the urgency of the problem of pollution and of our reaction to it. The writer expresses this importance and urgency thanks to the structure and form of the text. The title is very well chosen, we immediately understand the theme of the text and are interested to read on. The sentences in the text are short and with a lot of punctuation, making it easily read and much livelier. The short paragraphs and the question-answer format makes the advertisement much more interesting. The texts purpose is to persuade us that the pollution problem is urgent. This is done by giving examples of every day situations the readers can relate to easily. The readers feel that the text is addressed directly to them and are therefore easily persuaded. The slogan at the end of the advertisement is very powerful, it is what we remember when we finish reading it and it stays in our memory for a long time. This advertisement is powerful and has great impact because it is clever, lively and subtle. The writer doesnt voice his opinion in the text; he is simply giving us different peoples reactions and information, letting us see for ourselves how stopping pollution is urgent and how his opinion is the right one. The second text has a completely different perspective of the same problem. This text is an editorial; the personal opinion of the editor is expressed in it. The text is therefore opinionated and subjective. The writer does not see global warming as a big problem. He expresses his message with irony and sarcasm, mocking people who think otherwise. This can be seen in the last para ...